With our very first product, we started with a single-minded goal of building the most competitive product in the industry for a specific niche.

Tomorrow's Solutions Today

When it comes to product—simplicity and flexibility are key for consumers.  So we use innovative ideas to achieve those goals through Product Development.  We took the same industry products that we had seen and sold for years and evolved them into compelling solutions that financial advisors could easily present to their clients.
Innovation Design Group offers flexible ways to improve profitability for our distribution partners and carriers, with the ultimate goal of bringing unprecedented value to the end consumer.

Our Theory Remains The Same

With our very first product, we started with a single-minded goal of building the most competitive product in the industry for a specific niche.  Each subsequent product has had a different niche, but the theory is always the same.  By focusing on a target market and not watering down benefits by trying to be all things to all people, it allows us to offer better pricing and reserving, which translates into products that meet the needs of different client demographics.


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