The success of our product and distribution model strategies has been unprecedented, and to date… has not been replicated.
Collaborate. Customize. Execute
Innovation Design Group utilizes its industry expertise and proven distribution success to help build core distribution strategies that we customize to work for each of our carriers’ unique needs. We recognize that each of our relationships has custom needs and we work with them to adapt the strategy to effectively work within and enhance their existing model.Our model allowed unprecedented ability to focus. By targeting our approach to an exclusive group of the industry’s elite, it allowed the Carrier to focus on their strengths and our FMO partners to focus on what they do best.
A Fresh, Innovative Approach
Product wasn’t the only way we wanted to drive innovation into the business. We looked at different carriers’ distribution models and identified inefficiencies that we could improve, and then took our own creative approach to executing our vision: that approach centered on exclusivity. When we created Innovation Design Group in late 2009, we had three priorities focused to drive the introduction of our business
Introduce new Carriers to the space
Our ideas were new, different and better. And rather than trying to implement our strategies into existing antiquated administrative platforms and legacy systems, we sought out fresh, new faces in the industry that we could partner with from the ground up to build out our combined vision.Competitive New Products
It can be hard to differentiate in a highly-regulated industry such as ours. At least it was under the old mindset. By implementing our strategies, our carrier partners were able to create competitive, profitable, compliant products that differentiated them in the marketplace.Exclusive Distribution
We believed that if we took market-leading products and put them in the hands of only the top advisors at only the top FMOs, we could create benefits that would expand through the entire distribution. Turns out… we were right.The success of our product and distribution model strategies has been unprecedented, and to date… has not been replicated. Our model allowed unprecedented ability to focus. By targeting our approach to an exclusive group of the industry’s elite, it allowed the Carrier to focus on their strengths and our FMO partners to focus on what they do best. This eliminated the typical drains priced into products and allowed us to roll more benefits into consumer value.
