Leading the Way
Our revolutionary approach – giving a select group of top-tier advisors an unrivaled competitive advantage – gives producers an unprecedented ability to grow their businesses. Using this unique and collaborative approach, we have had several unique and mutually successful product launches.Early 2011
Innovation Design Group brings together a powerful partnership that changed the landscape of the Fixed Indexed Annuity marketplace and redefined how FIAs are built and distributed. Through this powerful relationship, we introduced the first exclusive product focused on providing the most compelling income solution on the market with a very limited and exclusive distribution model. Imagine the enormous advantage having the most competitive product with limited distribution gives advisors over competitors in their local market! Three years later, this product is still the most competitive income solution available today.June 2011
We launch products with two more carriers. One of these products was a chassis that didn’t exist in the industry to that point—a fixed indexed annuity that offered a solution for every client need within one product—accumulation, income and a death benefit. Through our Advisory Council we learned that one of the biggest challenges an Advisor faces is changing needs as clients situations’ change. This product, offered through the then-#2 Carrier in the space, was the answer to that challenge giving the agent unprecedented flexibility.Another Unmet Need
In the marketplace was a product that offered an enhanced death benefit, even on IRAs after clients were required to take distributions at age 70½. This product offered minimum value protection for those consumers who wanted to leave a legacy for their loved ones, but were concerned they wouldn’t have much left after taking RMDs from their IRAs. Additionally, this product featured an option for accelerated income. Our research informed us that seniors often need more income in their early years of retirement, so we built in a benefit that allowed them to take a greater amount of income early on to meet their immediate post-retirement needs. This product launched a previously unknown carrier in the space as a new major player in the space.2nd Quarter of 2012
We introduce another solutions-based product. This product, featuring the first of our alternative, proprietary indexes, was distributed through only the top FMOs in the industry. This product offered clients the choice of an Accumulation focus without a fee, or the option to add a rider that provided Income or a Death Benefit. By providing the same product chassis, but in three different variations, we were able to focus on the benefit that was most important to each client’s situation. And with the uncapped index interest crediting option available in addition to minimum guaranteed growth, this product rocketed to #1 in the FIA space in a few short months. Not the type to rest on our laurels, we made this product even more compelling by introducing our second proprietary index in the Summer of 2013. Giving clients more options for growing their retirement, giving our limited distribution an unprecedented competitive advantage, and delivering on our promises to our carrier partner.
